A creative view of branding

The low rising winter sun lights up jet trails
casting their shadows upwards onto the high altitude clouds that have the appearance of rolling waves.
Over time, the jet trails disperse and fresh ones appear in new positions.

I took this shot from my office window in the early hours.
It struck me as an apposite visual metaphor of branding.

A brand differentiates. A brand is distinctive. Brand values elevate a business above other choices.
Then a brand heads off on a set commercial trajectory to fulfil or perhaps exceed expectations.
If well conceived, a brand leaves a unique and memorable impression.

Brandgarden delivers top branding creative in London, nationally and internationally.

brandstudies

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Navigating to a luxury identity
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Easy rebranding by numbers
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Sold 300 IT campaigns in 10 years
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New soul for a traditional luxury brand
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Land Russian spacecrafts in London
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Breathing life into healthcare
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Train women to do the unexpected
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Scrutinise the professional Stare
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Help if your money supply runs dry
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Big steps for a niche consultancy
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A brand future from the past
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Make a dog wind-surf and sky-dive
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Why break a brand in two
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A cool name and packaging solution

brandentities

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Buckle up for a luxury cruise
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Iconic status for a sound new firm
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New heritage for an old business
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Symmetry and character
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Customised off-the-shelf appeal
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A big impact of minimalist design
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Asking a question is the answer
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A healthy dose of flower power
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Fashion cool made simple
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A blockbuster space exhibition
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A flashy logo with lasting appeal
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What’s in a negative name?
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Porting paper and ink to pixels
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Prestige and trust by design
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 Concept and design exercises
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Investing in a splash of gold pays off

brandblog

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Movies that are worth employing
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Creative executions
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5 factors of rebranding success
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One giant leap for brandkind
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Cultivate the brand circle of life

A reflection of standards

40 pixels spacerinstinctif_logo_trans“I’ve worked with Glenn for many years.
He is very insightful and has a real instinct for brands and marketing.
Others can be struggling with coming up with great ideas but
Glenn always comes through with something powerful.”

 GUY LANE, PARTNER, INSTINCTIF

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“The work created for Emirates Airlines was fresh,
appealing and original as well as being strategically accurate…”

JONATHAN DAVIES, DIRECTOR, GREY EUROPE

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“Whitbread’s chain of Hotels goes from strength to strength.
You created an effective campaign and maximised the benefit
from our relatively modest budget

FRANK COAN, WHITBREAD HOTELS
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creative intelligence

contact brandgarden     I     phone 07834 601 595

This website conceived, designed, written and built by Glenn Greenhill for Brandgarden. Copyright © 2014 Glenn Greenhill