Cute, soft, weak…
…so quickly abandoned!
It was easy to do cute and those concepts were all quickly abandoned for being weak.
What was really needed was a cute but powerful idea with instant visual appeal and campaign potential.
Protexin Veterinary produce a range of prescription products to address digestive problems
in dogs, cats and rabbits. These gut problems, which frequently require vet treatment, are caused
by owners spoiling pets with sweet treats and a lack of exercise.
The creative brief was to convey the message that Protexin restores balance to an animal’s digestive system.
Brandgarden were engaged to create an advertising campaign to brand and promote the full Protexin product range.
The presentation concept visual on the left answers the brief; it’s an elegant visual and witty
But to the client’s great credit they seized on the concept on the right.
It dramatised the proposition by showing animals are active by nature.
Veterinary professionals and pet owners voted it their favourite campaign.