undergraduates enrol every year in universities in the UK

young people drop out of degree courses every year

students will leave university during their first year

The emergence of big data capabilities,
combined with new profiling and analysis techniques,
makes it possible to deliver a powerful new kind
of online utility.

First, to aid school, college, university or course selection
by providing access to a dynamic, interactive, hierarchical, intelligent and powerful, compatibility measurement tool.

Then, after course commencement,
to provide an ongoing capability for students
to monitor and enhance their own human capital potential.

A student drops out of university every

minutes of every single day

 Government expects the value of outstanding student loans to reach over £100 billion by 2018.

In 2014, nearly half of employed recent graduates were in non-graduate roles.

A student’s requirements and personal profile data, provides a range of individualised criteria with which to interrogate myriad statistical information sources and data sets to aid decision making.

The decision making process is broken down to clusters of related components, organised into modules and structured into layers.

The two sides of the transaction are placed into corresponding pairs.

Research Level

UCAS advice
The top 5 things your child should do:

  1. Start research early – higher education
    has a lot of options to choose from.
  2. Know the deadlines – for some courses
    they need to apply almost a year in advance.
  3. Search for courses – something they would enjoy
    or be interested in.
  4. Go to UCAS events and course provider open days 
    speak with us or higher education staff.
  5. Check entry requirements – make sure
    they can get the grades they need.

Presentation Level

UCAS advice
How to choose a course:
Once you know what to aim for and which type of study,
you might still find a lot of relevant courses to choose from.

Complete University Guide:
Use the CUG Course Chooser tool
Search through over 100,000 courses
from more than 350 UK universities and colleges
Fill in at least one field to search the course database.
Click for entry requirements fees and much more.

“Research into the reasons why students
leave universities early in the course often finds that
choosing the wrong course was an important factor,
so it is crucial to do good research and decide carefully.”

The Complete University Guide

Complete University Guide:

Selecting the best possible course for you is a key decision to make, and often a challenging one.

  • There can be intense competition for the most popular courses, and later for graduate jobs.
  • Do you want to follow a course offering a clear career path?
  • The same title of course will not be taught in the same way, or cover the same material, at every university offering it.

So how do you go about choosing a course?

For a few people, choosing a course is simple: they have always wanted to be a brain surgeon or have always had a passion for geography, mountains and glaciers.

  • For most, however, there is a bewildering variety of courses, many subjects that are not taught in school or college.
  • To narrow down the thousands of courses what should you take into account?
  • Discount courses you do not want to study and Universities you do not want to go to, the field narrows significantly.

Hot Courses:

Inspire me:
Course selection structured by personality type: Foodie, Techie, Green fingered, Fashionista, Arty, Sporty, Future Einstein, Pampered, Dr Doolittle, Linguist, Media Mad, Business Brain.

Why undergraduate?
If you’re thinking about taking an undergraduate course, you’ve probably already got prospectus after prospectus telling you which undergraduate courses you should go for. Before you start thinking about subjects though, have you thought about why you might want to choose an undergraduate course at all? Studying at undergraduate level can be very different to any learning you might have undertaken before so it’s worth asking yourself if a degree is definitely for you.

Browse Undergraduate courses and Degree courses:
So you know you want to go to uni’ but you don’t know which undergraduate course to take or which undergraduate courses are out there. From agriculture to zoology, browse a huge range of undergraduate subjects, right here.

There is a need for a range of analytical tools to measure compatibility and aid selection:

See advice summary document provided by The Complete University Guide

Entry Assessment Level

Entry considerations:

Entry exams

Personal statement




Hobbies & Activities


Entry Status Level

Entry requirements:

Points range 614 – 160


University profiles

Fees range £50,000 – £18,000

Type of institution/campus


Cost of living/accommodation

Utilise market segmentation techniques to increase choice relevance for prospects

Preparation Level





Nationality orientation


Health Check

Learning Difficulties


Influence Level


Selected Options


Open Day



Social Media



Construct a suite of specialist support and diagnostic services

Aspiration Level

Personal Ambitions:

Peer choices

Popular culture

Family advice

Social status


General economy

Potential Level

University Characteristics:

University profiles by alumni

 Needs of the institution

Recruitment Strategy

 Education Policy

 Analyse factors and influences that drive motivations, needs and aspirations

Financial Level

Financial Status:

Funded by borrowing

Funded by family

Funded by an award

Funded by part-time work

 Support Level

Financial Assistance:


Funding Options



Devise a platform for precise financial planning and applications to access funding

Endorsement Level

The Learning Experience:

Traditional vs Contemporary

Size of community

Rural or urban

Promotion Level


Student Satisfaction

Alumni Testimonials

Results Analysis

 Refine peer to peer to prospect feedback capabilities

Reassurance Level

Measurable Outcomes:


Earning Potential

Return on Investment

Data Analysis Level


Official Statistics

Performance Metrics

Rating Sites

 Identify a potential partner with existing infrastructure and suitable brand

 External Influence and Pragmatic Levels

Analytical access to jobs market and other data streams:

Business Trends
Employer Requirements

Provide students, their parents, teachers and advisors with
a flight deck to take control of the education selection process

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Use computer gaming techniques to engage and empower young people.

 Emotional and Intellectual Levels

Utilise Personality Profiling:

Desire versus Logic

Visual DNA Business Mission

Visual DNA Website


Myers Briggs


Other Profiling Systems

Online Dating Algorithms


 Five core areas of development
deployed in combination to maximise value and success rates
of degree level education

Use the latest data and analytics technology to make
the most complex decision-making process simple and enjoyable

Use student profiling data as an additional range of criteria
against which to extract selection indicators from a broad spectrum of data sources

Use market demand and trend data to refine the attribute and personality data
to provide meaningful return on investment indicators

Use aggregated personality profiles of alumni and faculty staff
to create a character profile of the institution as a basis on which to
implement student to university matching protocols

Use direct marketing and sales promotion techniques
to rapidly establish a start-up subscriber base of 50,000 students
to deliver proof of concept at significant scale


Undergraduates enrol every year in universities in the UK

Students will drop out of the course in the first year

Young people will fail to complete their degree course and graduate

Provide a platform upon which a wide range
of strategic objectives can be addressed

Empower each student to accurately and broadly monitor their own development and progress in preparation for their degree course and throughout its three years duration

Provide a wide range of measurement tools to facilitate a complete assessment across all intelligence criteria to help every student discover the scope of their potential for further study, training or work experience

Provide the means for students to engage the support of parents, teachers, tutors and mentors with access to accurate, meaningful, subjective, objective and comparative empirical data in a usable form

Provide a system that prepares students for an undefined and rapidly evolving jobs market and with the understanding and confidence to secure appropriate employment

Identify special talents or special learning difficulties in sufficient time for them to be
effectively addressed with specialist support, training or tutoring

Provide a platform to support and facilitate the design of personalised lesson plans and give tutors a far greater understanding of a student’s specific and individual needs

Government expects the value of outstanding student loans to reach over £100 billion by 2018.

In 2014, nearly half of employed recent graduates were in non-graduate roles.