A new name and brand to answer market needs
This business to business initiative was conceived as a lateral extension
from an established mobile phone retail enterprise. Our brief was to devise a memorable name
and then develop a complete brand from scratch.
To maximise engagement with their customer-facing strategy we devised the name “asq”
and designed the logo, corporate literature and brand proposition.
“From a blank sheet of paper, in just 14-days, we had a great name,
a striking logo, a strap-line, a full brand identity and stationery design.
And all the artwork was ready to go to the printers.”
Asif Yaqub – asq! Operations Director
Brandgarden then devised a website design and concept which was based on providing
answers to potential customers’ real business problems. It was a simple, practical
and effective way to fulfil the brand promise and bring the name to life
in a way that generated qualified new business leads.
