brandblog
The 5 factors of
rebranding success
“Don’t throw the baby out with the
bathwater” and “Evolution not
revolution”; Are these the guiding
principles of effective and efficient
rebranding?
The gold standard
of persuasion
Branding is like mining with the hope
of discovering a bit of magic. It can
be either a big expensive hole that
produces nothing much of value or
a tunnel leading to treasure.
You’ve got to be
good at your job
before you can enjoy
the rest of your life
All movies contain some element
concerning what people do to earn
a living.
The entertainment value that lies
within our fascination for how
other’s make their money is
undeniable.
This is a list of 20 movies that
truthfully portray the nature and
ethical issues of various kinds of
work and business.
One giant leap
for brandkind
The world watched as the moon
was claimed by Americans.
To be responsible for one of
humanity’s greatest exploratory
conquests is the most singularly
successful piece of branding
in history.
Cultivate the brand
circle of life
A brand is living entity that requires
management, cultivation, nutrition,
maintenance, and protection.
Gain a more complete understanding
of the nature of branding.
Creative Executions
This is a guide for anyone involved
in commissioning professional
creative work.
It’s hard to make things go perfectly
right all the time but making things
go badly wrong is dead easy.