Range positioning design exercises maximise
off-shelf appeal for this ubiquitous brand

To expand market share of their breadsticks range the client along with a leading supermarket chain
wished to evaluate the potential of a number  of brand extension initiatives.

A wide range of design exercises demonstrated how a small existing product range
could be expanded into additional luxury product variations.

These three themes proved the most popular
with customer research groups.

The designs below are an update of the existing packs.