selection of brand identities
This selection of brand identities and logos, branded packaging is drawn from a wide range of clients.
Several of these schemes have proved themselves over time and have remained in use, unchanged for a number of years.
A logo and it’s supporting identity are the recognisable symbol of brand values.
The logo itself, whether registered as a trademark or not, is a signature and an assurance of brand authenticity.
With logo design the principle of “less is more” rules.
The task of the graphic designer is to concentrate in making the logo as efficient as possible.
This is achieved by reducing a logo to it’s core essentials of the brand in shape, line, colour and style.
Many of the most successful logos also contain a conceptual dimension which gives depth of meaning
to the graphic presentation as our portfolio of real life projects demonstrates.