Porting the look and feel of paper to pixels
Analyse Risk was conceived as an urgent response to the 2008 global financial credit crisis.
It’s purpose was to inform and warn investors of the risks embedded in their investment portfolios
using extremely powerful and very sophisticated computer modelling tools.
The two lead consultants were completely independent from all other financial institutions.
The brand identity was required to convey the look and feel of a bricks and mortar business
to the consultancy – which would primarily operate on a face to face basis – but with a digital presence.
The key values were: old, regal, traditional and timeless.
The positioning and design concept had to fit with the cultural heritage of Hong Kong
and have sufficient prestige to be credible to an extremely wealthy and intelligent audience of potential clients.