Told in 120 seconds and expressed in 49 words:
This is the story of how to create a new brand
Our movie “This is the story of how to create a new brand” dramatises the creative theme
and explains the iconography that forms brandgarden’s corporate identity.
The concept, visual narrative and script is a practical demonstration of the creative processes it presents.
The movie shown above is an animatic, created in Flash.
It is used to plan the shooting of each sequence and to estimate the cost of the final production.
The animatic was produced in-house at brandgarden.
strategy
invention
presentation
