A creative view of branding
The low rising winter sun lights up jet trails
casting their shadows upwards onto the high altitude clouds that have the appearance of rolling waves.
Over time, the jet trails disperse and fresh ones appear in new positions.
I took this shot from my office window in the early hours.
It struck me as an apposite visual metaphor of branding.
A brand differentiates. A brand is distinctive. Brand values elevate a business above other choices.
Then a brand heads off on a set commercial trajectory to fulfil or perhaps exceed expectations.
If well conceived, a brand leaves a unique and memorable impression.
Brandgarden delivers top branding creative in London, nationally and internationally.
brandstudies
Navigating to a luxury identity
Easy rebranding by numbers
Sold 300 IT campaigns in 10 years
New soul for a traditional luxury brand
Land Russian spacecrafts in London
Breathing life into healthcare
Train women to do the unexpected
Scrutinise the professional Stare
Help if your money supply runs dry
Big steps for a niche consultancy
A brand future from the past
Make a dog wind-surf and sky-dive
Why break a brand in two
A cool name and packaging solution
brandentities
Buckle up for a luxury cruise
Iconic status for a sound new firm
New heritage for an old business
Symmetry and character
Customised off-the-shelf appeal
A big impact of minimalist design
Asking a question is the answer
A healthy dose of flower power
Fashion cool made simple
A blockbuster space exhibition
A flashy logo with lasting appeal
What’s in a negative name?
Porting paper and ink to pixels
Prestige and trust by design
Concept and design exercises
Investing in a splash of gold pays off
brandblog
Movies that are worth employing
Creative executions
5 factors of rebranding success
One giant leap for brandkind
Cultivate the brand circle of life
A reflection of standards
“I’ve worked with Glenn for many years.
He is very insightful and has a real instinct for brands and marketing.
Others can be struggling with coming up with great ideas but
Glenn always comes through with something powerful.”
GUY LANE, PARTNER, INSTINCTIF
“The work created for Emirates Airlines was fresh,
appealing and original as well as being strategically accurate…”
JONATHAN DAVIES, DIRECTOR, GREY EUROPE
“Whitbread’s chain of Hotels goes from strength to strength.
You created an effective campaign and maximised the benefit
from our relatively modest budget“