A creative view of branding
The low rising winter sun lights up jet trails
casting their shadows upwards onto the high altitude clouds that have the appearance of rolling waves.
Over time, the jet trails disperse and fresh ones appear in new positions.
I took this shot from my office window in the early hours.
It struck me as an apposite visual metaphor of branding.
A brand differentiates. A brand is distinctive. Brand values elevate a business above other choices.
Then a brand heads off on a set commercial trajectory to fulfil or perhaps exceed expectations.
If well conceived, a brand leaves a unique and memorable impression.
Brandgarden delivers top branding creative in London, nationally and internationally.
A reflection of standards
“I’ve worked with Glenn for many years.
He is very insightful and has a real instinct for brands and marketing.
Others can be struggling with coming up with great ideas but
Glenn always comes through with something powerful.”
GUY LANE, PARTNER, INSTINCTIF
“The work created for Emirates Airlines was fresh,
appealing and original as well as being strategically accurate…”
JONATHAN DAVIES, DIRECTOR, GREY EUROPE
“Whitbread’s chain of Hotels goes from strength to strength.
You created an effective campaign and maximised the benefit
from our relatively modest budget“