A big bunch of brand flower power
Bio-Kult was an existing low-profile niche product when Protexin Healthcare bought the manufacturing.
Brandgarden was engaged to develop and implement a rebrand and relaunch initiative that was ‘evolutionary’
and built on Bio-Kult’s existing brand assets and identity to retain existing customers.
The term micro-flora, which is used to describe the micro organisms that aid digestion,
inspired the spectrum flower graphic device. This theme was applied to the pack, website, marketing collateral
including press ads, brochures, leaflets, posters and a large exhibition stand.
The eye-catching presentation differentiated Bio-Kult, helped establish it
as brand leader and widened its appeal beyond the original specialist healthcare sector.