Corporate branding is about positioning and vision
Corporate branding has never before had access to such a rich and diverse media landscape.
The proliferation of digital channels, technology and the rise of social networks now challenges businesses with
accelerated speeds of information dissemination and unprecedented levels of transparency.
Not long ago corporate branding was just one essential part of a company’s marketing.
Now everything a company does has become a component ingredient of the brand’s essence.
To embrace all aspects of this new order requires a precisely defined strategy and big ideas to express it.
