An ultra-sharp icon for a fashion styling consultancy
This young fashion styling consultancy needed a distinctive brand image to stand out
but not compete with the prestigious and iconic fashion label logos it’s clients are surrounded by on a daily basis.
The consultancy’s work is dependent on displaying an impeccable sense of visual style
backed up by efficient organisational ability. A typical styling project takes several weeks preparation
to identify, select, source and then manage large collections of garments, accessories and shoes
plus a team of models and support staff for photography sessions.
The brand identity reflects these values of professionalism, precision, clarity and efficiency.
It conveys an image which is fashion industry compatible but distinct from a fashion label.